Poynt

Poynt (now part of the GoDaddy family) is a trailblazer in the point-of-sale (POS) industry, best known for pioneering the world's first smart payment terminal. Built to unify a fragmented commerce ecosystem, Poynt bridges the gap between elegant hardware, flexible software, and secure payment processing.

The Platform and Hardware

At the core of Poynt's identity is its signature dual-screen design — a merchant-facing display for comprehensive transaction and business management, paired with a customer-facing screen that ensures privacy, transparency, and digital engagement during checkout.

Powered by an Android-based operating system (Poynt OS), the terminals function as an open commerce platform. Rather than locking merchants into a rigid system, Poynt features an expansive App Center. Business owners can customize their devices with third-party applications for inventory management, employee scheduling, loyalty programs, and accounting integrations.

Poynt's hardware lineup — from their flagship countertop terminals to pocket-sized mobile units — is highly adaptable. Key features include:

  • Universal Payment Acceptance: Built to process EMV chip cards, NFC contactless (Apple Pay, Google Pay), magnetic stripes, and QR codes.
  • Expandable Infrastructure: Terminals seamlessly connect to essential peripherals (like cash drawers and barcode scanners) using robust accessories like the OEM P3301/P3303 docking stations.
  • Offline Mode: "Store and forward" capabilities allow merchants to continue accepting payments even if the internet connection drops.

Target Audience

Poynt is designed for forward-thinking small-to-medium merchants across retail, hospitality, health, and service industries. It is the ideal solution for business owners looking to graduate from basic mobile card readers to a sophisticated, all-in-one management system without a steep learning curve.